02 Feb Event Data, Meet Database
This week we co-hosted a webinar with Bradley Martin from our customer relationship management (CRM) partner, Kindful, where we discussed simplifying and modernizing your operations, and how that can ultimately lead to more paddles and more funds raised.
Whether you’re a development director, volunteer lead, or executive director, both myRollCall and Kindful want to make your job easier and more streamlined, so you can focus on raising those funds! It’s a match made in heaven, really.
Now, we’ve said it before and we’ll say it again: PEOPLE LIKE TO GIVE IN PERSON. We’ll shout it from the rooftops if we have to! Your fundraising events and a strong relationship with your donors are vital to the success of your fundraising. So, we want to make absolutely sure you get the most out of your data to further drive your mission.
Combining your CRM and event management can not only save, literally, dozens of hours, but also strengthen those donor relationships and take your fundraising events to new heights.
How? Let’s take a look.
As you know, myRollCall is set up to allow both one-time and monthly giving from your donors. But don’t stop there! Utilize your donors to promote your event by creating easy-to-share social assets. The easier it is to share, the more likely they are to share it! Let your existing donors spread your mission to their network and watch your donor base grow. And, don’t be afraid to ask your donors to share. In fact, you can even set up an automated email to ask each registrant to share the event. Simple, right?
THE POWER OF COMBINING DATA
Syncing the transactions of an event attendee with their donor history gives you a big-picture look at a lifetime of giving. Have they historically made large donations? Do they only attend your events? Did they bid big at the auction? All of this information is available to you for each one of your donors.
So, what are you going to DO with all this data you now have at your nimble fingertips?
For starters, you can segment your donors into more accurate tiers based on a lifetime of giving, rather than a single transaction. This opens the door to communicate more effectively and further strengthen that relationship. For example, rather than sending a simple thank-you note for a one-time donation at the event itself, you may come to realize that this donor has actually made several large donations in the past few years. Now, you can thank him or her accordingly for their continued support and generosity.
POST-EVENT FOLLOW-UP & BEYOND
As we said, thanking your donors goes a long way, but thanking them individually based on their level of giving and/or involvement at the event will take your relationships to the next level. It’s these personal touches that foster relationships and inspire loyalty in donors, so don’t be shy about your appreciation.
After an event is also a great time to upgrade people from one-time donors to recurring donors. Based on the new donor segments you’ve created, you can find a group of donors most likely to make the upgrade. Take advantage of coming hot off a successful event and bump that group up a tier!
And lastly, much like we discussed utilizing your donors before the event, after the event is another prime time to make an ask of them. Take the opportunity to learn, via survey card or email, what future events your donors may be interested in attending. Find a way to engage individuals after the event to not only maintain, but strengthen those relationships. We promise the continued support and generosity of your donors will be worth it.